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1. Use Professional Writing

whomp - Use fonts such as Verdana, Arial, Tahoma or Georgia, as these fonts view the best in most web browsers. Helvetica has gained much popularity over the decades and is seen in most marketing ads such as Pepsi and Apple. The goal is to attract your market to your words and not your stylish sense of writing. Ensure that your font size is not too small, or too large to read. Ideally you should use a 10 or 12 sized font. Use black or dark grays to contrast a white background and stay away from the brighter side of the color wheel.

2. Easy Navigation

Use white space and links to create easy access for users; with emphasis on the word "easy". Aim for neat and uncluttered, avoiding advertisements to completely dominate the screen. Try not to reinvent the navigation wheel either. Steer clear from clever drop down menus and fancy flash bars. Contrary to what many believe, it's more frustrating to have a drop down menu drop when you didn't want it to drop.

"Everything should be as simple as possible, but not simpler." - Albert Einstein

3. Universal Design

Some people may find it overly clever or absolute genius to add flair onto every page. Ultimately and unfortunately, all it does is draw attention away from what's really important and leaves your visitors in a state of confusion. Some may even think they clicked the wrong link and ended up on a different page. Use one design for every page, a *universal* design, and keep it professional, neat, and complementary to your words.

4. Content is King. Images are Not.

Ask yourself: "Does this graphic help the reader understand my site or is it an unnecessary distraction?" If it doesn't convey to your readers what you're about then simply delete it. Still, some argue that graphics, images, and flash videos have the ability to attract customers. True.

But what if it doesn't? Better your customers read and buy then watch and "the hell was that?"

If you must use images and graphics and even video, keep it consistent throughout your site. Don't just hit them with an impressive flash video only to show them a lackluster encore. And vice versa, don't lead your visitors on with simple links and wordplay to be followed by a barrage of eye-candy. CONSISTENCY.

5. Test Your Load Time. Slow and Steady Doesn't Win This Race

If your load time exceeds more than 4 seconds, you're more likely to lose out on potential visitors and, sadly, money. People have studied it. People have proven it. Test your website constantly to ensure quick viewing. Try and reduce the number of files per page or the size and quality of your images if your load time is not up to par.

6. Use Professionally Designed Headers, Graphics, Logos, and/or Templates

Content may be king, but if it's possible to complement it with some sort of grand eloquent design then why not? Your visitors will always "see" before they "read", and this first impression may be the difference between sale and "womp womp." Always remember again to stay consistent throughout. If you speak professionally, then use professional design. If you're a downtown kid, by all means go crazy artistic. Just let your audience know you before they 'know' you.

7. Get To It. Be Clear on What Your Website is About

By nature, people are impatient. We all search for instant gratification. It's the reason we play the lottery. It's the reason casinos survive. If someone visiting your website is blitzed with information they never asked for, believe like gravity they won't come back let alone move forward.

Use every inch of your website to define what you're about and what your service is; from graphics to images and maybe even your ads. Welcome your visitors with the notion that the moment they clicked on your link, they found "exactly" what they were looking for.

8. Use Protection at All Times

Use a "legal disclaimer" such as a privacy policy on all your sites to protect yourself and your business. You can view a sample by visiting the better business bureau's website here:

womp

Don't lose time, money, and sanity over the greedy, selfish, and idiotic. By doing this, you 'expect' to earn an income that needs to be protected. Expect it and it will always happen.

9. Include "User-Friendly" Services

Keep people in your website longer by providing an exceptional user experience. These may include:

Language translation Automated search tools Web page personalization Navigation page / Sitemap Related niche videos

whomp - In the end, your customers are ultimately what your concern should be. Put yourself in their shoes and put them first. Your income will reflect it. Guaranteed.

Best of luck!