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4 Creative Marketing Ideas to Improve your Wellness Business Sales Now

Based on International Spa Association President Lynne McNees, "Since the economic downturn, the customer is more educated than ever before with regards to value and investing in themselves. They expect a return on their own investment, plus they aren't falling for any tricks or gimmicks. They want tangible results and knowledge which will increase their standard of living." Exactly what do you need to do to market effectively to the educated consumer? How can you set yourself aside from a lot of competitors? Here are 4 cost-effective and time-tested holistic business marketing techniques to help you break right through to the customers you would like!

Customer Service

Clients are pinching every penny nowadays. When they purchase pampering, their expectations concerning the level of service they receive has grown exponentially! Holistic Practitioners can respond, retain, and increase their clientele by customizing each guest's experience. For instance, 87% of polled spas are utilizing customer feedback mechanisms, but what else can you do? For one, begin by developing a customer loyalty program. Get creative: incentivize regular customers by providing discounts on a sliding scale based on their number of visits. Referral programs are an execllent way to incentivize your present fans to improve the consumer base. Keep a log of customer birthdays and anniversaries, and provide a complimentary 30-minute session for them or their spouse.

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Moreover, providing gifts with purchase (GWP) cost less than you think. Enquire together with your current product vendors-often if you display signage in-house or a logo in your website for a specific company's product (like a massage oil or moisturizer for instance), the seller will provide you with free samples in exchange that can be used as GWPs for clients. Save these product samples and use them just for those who purchase service packages to be able to boost revenue!

Be sure to personalize! It's human nature to love to see our name on things-whether you send each client home by having an individualized printout of future treatment recommendations, or invest $20 inside a label maker or printer template to monogram their product order, or create a welcome card upon arrival, personalizing is a superb method to make guests feel special and looked after.

Giving Back

Consider offering promotional pricing or complimentary mini-pampering services to community leaders for example teachers or military personnel. Plan a monthly event when clients are typically slow to complete these sessions such as the "First Monday from the Month". Not only are you providing an excellent plan to those deserving or even in need of assistance, but it is also a great chance to advertise yourself as a business that cares! Your regular customers will love that, and feel even more validated they made the best choice of practitioners!

Giving back may also accomplish your holistic business marketing goals. Partner with a charity with a popular agenda. Give them your resolve for offer a complimentary mini session to the people who are able to demonstrate a donation receipt of the certain denomination in return for your company information being represented on their website or direct mail campaigns. Even better, every complimentary session you perform, you convert right into a possible client by offering the next discount and securing an e-mail for your list.

Another option is giving on the larger scale by sponsoring events in your area and teaming up with hospitals, schools or any other related established institutions to help educate consumers concerning the importance of leading the kitchen connoisseur. You will be shocked in the free exposure you receive as well as the future referrals!

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Sampling Menu

Restaurants that serve small tasting plates are hot right now, so why shouldn't the wellness industry make the most of a sampling menu-especially for new customers inside a tough economy who might be weary of the commitment. Offering mini services for busy professionals at lunchtime or perhaps a personalized grouping of sample services for that eclectic customer who wants to you must do everything is becoming a well known method of getting an idea of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing an increase in Half hour or less treatment bookings, a sampling menu seems to be the perfect small treat that will surely hook new customers for good!

Beauty Rest

If you polled all busy professionals about what they wished they could change about their busy lives, we bet you would find "getting more sleep" in the 5 best of responses! We live in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction offer a rest from the craziness of contemporary life, it often ends so abruptly. What if you turned your slow days into gain crafting treatments targeted at total relaxation, and then, after the 45-minute session, allowed your client to have within the music and lie up for grabs for a blissful additional 45 minutes (for a total of 90), only to be softly awakened with a pre-set alarm? You not only reach book clients on previously difficult days, it can make you go ahead and take extra 45 minutes to do non-client related business tasks such as Facebook updates, email blasts, and blog entries.