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4 Creative Marketing Ideas to Improve your Wellness Business Sales Now

Based on International Spa Association President Lynne McNees, "Since the economic downturn, the consumer is more educated than in the past when it comes to value and investing in themselves. They expect a return on their own investment, and they aren't falling for just about any tricks or gimmicks. They want tangible results and knowledge that will increase their standard of living." Exactly what do you need to do to market effectively to the educated consumer? How can you set yourself aside from a sea of competitors? Here are 4 cost-effective and time-tested holistic business marketing strategies to help you break through to the customers you would like!

Customer support

Clients are pinching every penny nowadays. Once they purchase pampering, their expectations regarding the degree of service they receive has grown exponentially! Holistic Practitioners can respond, retain, and improve their clientele by customizing each guest's experience. For instance, 87% of polled spas are utilizing customer comments mechanisms, but what else are you able to do? For just one, begin by developing a customer loyalty program. Get creative: incentivize regular customers by providing discounts on the sliding scale based on their quantity of visits. Referral programs are another great method to incentivize your current fans to increase the consumer base. Keep a log of customer birthdays and anniversaries, and offer a no cost 30-minute session for them or their spouse.

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Moreover, providing gifts with purchase (GWP) cost less than you believe. Enquire with your current product vendors-often if you display signage in-house or a logo in your website for a specific company's product (such as a massage oil or moisturizer for instance), the vendor provides you with free samples as a swap you can use as GWPs for clients. Save these product samples and use them just for people who purchase service packages to be able to boost revenue!

Be sure to personalize! It's human nature to like to see our name on things-whether you send each client home by having an individualized printout of future treatment recommendations, or invest $20 in a label maker or printer template to monogram their product order, or produce a welcome card upon arrival, personalizing is a great method to make guests feel special and cared for.

Giving Back

Consider offering promotional pricing or complimentary mini-pampering services to community leaders such as teachers or military personnel. Plan a monthly event when clients are typically slow to complete these sessions like the "First Monday of the Month". Not only are you currently providing a great plan to those deserving or even in need of assistance, but it is also a great chance to advertise yourself as a business that cares! Your family customers will love that, and feel even more validated that they made the best choice of practitioners!

Giving back can also accomplish your holistic business marketing goals. Partner with a charity having a popular agenda. Provide them with your commitment to provide a complimentary mini session to individuals who can demonstrate a donation receipt of the certain denomination in exchange for your organization information being represented online or direct mail campaigns. Even better, every complimentary session you perform, you convert right into a possible client by offering a future discount and securing an e-mail for your list.

Another option is giving on the larger scale by sponsoring events in your area and teaming up with hospitals, schools or any other related established institutions to help educate consumers about the importance of leading the kitchen connoisseur. You'll be shocked in the free exposure you obtain along with the future referrals!

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Sampling Menu

Restaurants that serve small tasting plates are hot at this time, why shouldn't the wellness industry make the most of a sampling menu-especially for brand new customers in a tough economy who might be weary of a commitment. Offering mini services for busy professionals at lunchtime or a personalized grouping of sample services for that eclectic customer who wants to try everything has become a well known method of getting a taste of treatments. With 86% of polled spas offering shorter treatments and 46% of owners experiencing a rise in Half hour or less treatment bookings, a sampling menu appears to be an ideal small treat that will surely hook new clients for good!

Beauty Rest

Should you polled all busy professionals by what they wished they might change about their busy lives, we bet you'd find "getting more sleep" within the top 5 of responses! We reside in a sleep-deprived society, and although pampering treatments like massages, facials, body wraps, and yoga instruction offer a rest from the craziness of contemporary life, it often ends so abruptly. Let's say you turned your slow days into gain crafting treatments directed at total relaxation, and then, after the 45-minute session, allowed the consumer to relish within the music and lie on the table for any blissful additional 45 minutes (for a total of 90), only to be softly awakened with a pre-set alarm? You not only get to book clients on previously difficult days, but it also forces you to go ahead and take extra 45 minutes to do non-client related business tasks for example Facebook updates, email blasts, and blog entries.