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If you are an emerging business with the subsequent wonderful product, occasionally you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth men and women prepared to invest in entrepreneurial firms at an early stage - shelled out far more than $18 billion into early-stage firms final year alone, compared to $304 million by venture capitalists. Discovering an angel investor, nevertheless, is not an effortless task. Safer Smokes Inc. is a single firm that understands the challenge of attracting the right investors. This improvement-stage business is tapping the smoking cessation industry with a distinctive tobacco-free of charge, nicotine-cost-free smoke named Bravo, which has the appearance of a standard cigarette and burns like tobacco, but is truly produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be too soon to strategy big venture capital firms, yet time to move beyond networking with family and pals. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the real investment chance," stated Torigian. So how do organizations like Safer Smokes attract their angel? Most angel investors favor businesses that are most likely to show positive cash flow within their initial 18 months, so having these sorts of statistics about your market place can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $ten billion per year, up from $6 billion just 3 years ago.
 * Match the business program objectives to the angel's risk tolerance. Investors want to know the item or service will be unique and well-cultivated. Safer Smokes has a patented solution that firm officials say will "influence the landscape of the wellness care business." ideangels