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If you are an emerging organization with the subsequent great product, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Analysis showed that "angel investors" - high-net-worth individuals willing to invest in entrepreneurial organizations at an early stage - shelled out more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nevertheless, is not an simple task. Safer Smokes Inc. is one particular firm that understands the challenge of attracting the correct investors. This improvement-stage organization is tapping the smoking cessation industry with a exclusive tobacco-cost-free, nicotine-free of charge smoke named Bravo, which has the look of a standard cigarette and burns like tobacco, but is in fact produced from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit gradually," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may be too soon to strategy significant venture capital firms, however time to move beyond networking with loved ones and close friends. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by means of to the real investment chance," mentioned Torigian. So how do companies like Safer Smokes attract their angel? Most angel investors favor organizations that are likely to show positive money flow within their first 18 months, so having these types of statistics about your market place can be an incentive.
 * Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation marketplace, which has sales approaching $ten billion per year, up from $6 billion just three years ago.
 * Match the company plan objectives to the angel's danger tolerance. Investors want to know the item or service will be distinctive and well-cultivated. Safer Smokes has a patented resolution that company officials say will "have an effect on the landscape of the well being care industry." idea angels