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The initiator of the network - Dieter Schwarz. Home problem was laid by his father in 1930, which for 10 years curved the company addicted to a considerable ballet company in the wholesale souk of food products. In 1944, following Germany's defeat in the war, the company ceased to exist. Ended the next 10 time the company managed to revive. In 1977, later than his father's death the company approved into the hands of his son Dieter Schwarz. On the matching period the company has been actively developing in two orders - household goods and a discount of food.

The formerly LIDL supermarkets emerged in southern Germany, haulage the first of a price warfare, which later became a tradition Lidl. Little by little, the network grew and widened, reaching a glassy of "big brother>> and.

On commodities sold in the network Lidl, in order by this manufacturer is lost. As a replacement for, it is written: Lidl Stiftung & Co. KG. Such a strategy is its own brand. The company structure

Today LIDL network includes more than 4500 branches all more than the world, being present in almost each and every one European countries, and actively heartbreaking in the markets of Australia and the USA. The company's staff consists of near 170 thousand employees [1]. Place of work branches are centrally starting head office.

Typically supplies LIDL supermarkets characterize an area of