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If you're an emerging organization with the next great item, sometimes you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial companies at an early stage - shelled out more than $18 billion into early-stage companies last year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, even so, is not an simple task. Safer Smokes Inc. is a single company that understands the challenge of attracting the proper investors. This improvement-stage company is tapping the smoking cessation market with a special tobacco-cost-free, nicotine-free of charge smoke called Bravo, which has the look of a conventional cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit progressively," mentioned Puzant C. Torigian, chief executive officer of Safer Smokes. For firms like Safer Smokes, it may possibly be too soon to strategy big venture capital firms, but time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's industry is in harnessing the courage and vision of the angel to see by way of to the real investment opportunity," stated Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors favor firms that are likely to show positive cash flow inside their first 18 months, so having these sorts of statistics about your industry can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For instance, Safer Smokes is targeting the smoking cessation market, which has sales approaching $10 billion per year, up from $6 billion just three years ago.
 * Match the organization program objectives to the angel's risk tolerance. Investors want to know the product or service will be distinctive and nicely-cultivated. Safer Smokes has a patented resolution that organization officials say will "impact the landscape of the wellness care industry." ideangels