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If you're an emerging organization with the next excellent item, occasionally you need to have an angel on your side. A study by the University of New Hampshire's Center for Venture Investigation showed that "angel investors" - high-net-worth folks willing to invest in entrepreneurial organizations at an early stage - shelled out a lot more than $18 billion into early-stage firms last year alone, compared to $304 million by venture capitalists. Discovering an angel investor, even so, is not an simple job. Safer Smokes Inc. is a single organization that understands the challenge of attracting the appropriate investors. This development-stage company is tapping the smoking cessation market with a exclusive tobacco-totally free, nicotine-free smoke referred to as Bravo, which has the look of a standard cigarette and burns like tobacco, but is actually created from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," said Puzant C. Torigian, chief executive officer of Safer Smokes. For organizations like Safer Smokes, it may be too soon to strategy significant venture capital firms, yet time to move beyond networking with family members and pals. Angel investors to the rescue. "The challenge for raising capital in today's marketplace is in harnessing the courage and vision of the angel to see by means of to the true investment chance," said Torigian. So how do firms like Safer Smokes attract their angel? Most angel investors prefer companies that are likely to show positive cash flow inside their 1st 18 months, so having these kinds of statistics about your market can be an incentive.
 * Have a clear-cut target marketplace for your item or service. For instance, Safer Smokes is targeting the smoking cessation industry, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
 * Match the company plan objectives to the angel's risk tolerance. Investors want to know the product or service will be distinctive and nicely-cultivated. Safer Smokes has a patented answer that firm officials say will "have an effect on the landscape of the well being care market." setting up a business