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If you are an emerging business with the next great item, at times you want an angel on your side. A study by the University of New Hampshire's Center for Venture Study showed that "angel investors" - high-net-worth individuals prepared to invest in entrepreneurial businesses at an early stage - shelled out a lot more than $18 billion into early-stage companies final year alone, compared to $304 million by venture capitalists. Obtaining an angel investor, nevertheless, is not an straightforward activity. Safer Smokes Inc. is a single company that understands the challenge of attracting the right investors. This improvement-stage organization is tapping the smoking cessation marketplace with a special tobacco-free, nicotine-free smoke known as Bravo, which has the look of a conventional cigarette and burns like tobacco, but is actually made from lettuce fibers. "Bravo lets you smoke your way out of the tobacco habit steadily," stated Puzant C. Torigian, chief executive officer of Safer Smokes. For businesses like Safer Smokes, it could be also soon to method large venture capital firms, yet time to move beyond networking with family members and buddies. Angel investors to the rescue. "The challenge for raising capital in today's market place is in harnessing the courage and vision of the angel to see through to the real investment chance," mentioned Torigian. So how do companies like Safer Smokes attract their angel? Most angel investors favor businesses that are most likely to show positive money flow within their initial 18 months, so getting these sorts of statistics about your market place can be an incentive.
 * Have a clear-cut target market place for your item or service. For example, Safer Smokes is targeting the smoking cessation market place, which has sales approaching $10 billion per year, up from $6 billion just 3 years ago.
 * Match the organization program objectives to the angel's risk tolerance. Investors want to know the product or service will be exclusive and well-cultivated. Safer Smokes has a patented solution that business officials say will "affect the landscape of the wellness care business." idea angels